The course Trends Digital Public Relations explores what is unique and different about public relations as a result of the 4th Industrial Revolution, digital transformation, and the metaverse. The course examines eight pillars of metaverse technology enablers (e.g., 5G network, Edge/Cloud, artificial intelligence, blockchain, robotics and Internet of Things, user interactivity, and extended reality) and the six pillars of the metaverse ecosystem (e.g., avatars, content creation, virtual economy, social acceptability, security and privacy, and trust and accountability). In each of these pillars, we explore their implications for public relations theory, strategy, execution and evaluation.
- Učitelj: Urša Golob
- Učitelj: Ebru Uzunoglu